Are you ready to boost your mortgage lead generation? Check out these 7 tips to create sales funnel that will help you explode your Mortgage leads and leave your competition behind!
1. Create a Value Ladder Sales Funnel
Traditional business websites can be confusing for potential customers, with a maze of links that they have to navigate themselves. This often leads to potential customers arriving on your website, checking out a few pages, and then leaving without taking any further action. On the other hand, a sales funnel is specifically designed to guide potential customers toward a sale, one step at a time. By presenting potential customers with a clear yes or no decision at each stage of the funnel, you are more likely to convert them into paying customers. In fact, on average, a sales funnel generates 6x more sales than a website!
2. Use Lead Magnets to Capture Email Addresses
A lead magnet is a free, valuable resource that you offer potential customers in exchange for their email addresses. This is an effective way to capture leads and start building a relationship with them. For a mortgage brokerage, your lead magnet could be a free mortgage calculator, a guide to getting approved for a mortgage, or a list of the top mortgage rates in your area.
3. Utilize Social Media to Promote Your Business
Social media platforms like LinkedIn, Facebook, and Instagram are great ways to promote your mortgage brokerage and connect with potential customers organically. Consider creating a LinkedIn page, Facebook Page, and Instagram account for your business, and regularly posting helpful content related to the mortgage industry without asking for anything in return.
4. Use Retargeting Ads to Stay Top of Mind
Retargeting ads are a powerful tool for keeping your business top of mind with potential customers. These ads are displayed to people who have visited your website but didn’t take any further action. By showing them targeted ads, you can remind them of your business and encourage them to take the next step.
5. Leverage the Power of Video Marketing
Video marketing is a highly effective way to engage with potential customers and showcase your expertise. Consider creating videos that provide helpful tips and information related to the mortgage industry, or that showcase your team and your business. You can then promote these videos on social media and your website.
6. Use Paid Advertising to Target Your Ideal Customer
Paid advertising, such as Google Ads, and LinkedIn Ads can be a powerful way to reach your ideal customer and drive leads to your business.
7. Collaborate with Other Businesses
Consider collaborating with other businesses or industry experts to reach a wider audience and generate more leads. For example, you could partner with a real estate agent to offer a joint promotion or guest blog on a popular industry website. The possibilities are endless!
Hope this helps!
If you’ve got any questions about Facebook Ads in general or specific campaigns, feel free to ask me!